I'm an operations consultant & wizard

What I Do

I set up the entire e-commerce operation behind a growing product brand: storefront, fulfillment, sales channels, marketing, and the systems that keep a team running.

What I Set Up

Shopify start to finish (products, SKUs, themes, checkout) plus Amazon, Faire, and retail so you sell everywhere your customers are.

Storefront & Sales Channels

ShipStation and 3PL connections wired in, with shipping rates, carrier rules, and inventory flow set up so orders move on their own.

Fulfillment & Shipping

Email platform and automation flows that recover carts and drive repeat orders — plus shipping offers that protect your margin.

Marketing & Promotions

Integrations that tie your whole stack together, and project/task tools (Asana, Notion, etc.) so the whole team stays on the same page.

Connectors & Team Systems

How I Work

  1. 01. Assess: Audit where you are now

  2. 02. Map: Plan the roadmap and stack

  3. 03. Build: Set up the ecosystem

  4. 04. Hand Off: Train your team

Track Record

A decade running operations for growing product brands.

  • Ardor Energy: Sales ops and demand planning for a growing beverage brand across UNFI, KeHE, retail, and Amazon FBA.
  • Baronfig: E-commerce and fulfillment operations for a direct-to-consumer design brand.
  • MacPac Fulfillment: Ran operations for 15+ CPG brands over 10 years (Hiball Energy, Wild Friends, Miss Jones, Tony Chachere's), including client Shopify stores, email lists, and fulfillment across 20+ carriers.
  • Nora Network LLC: Freelance ops consulting — dashboards, forecasting, and $500K+/year in product launch coordination.

Tools & Platforms

These are my preferred tech stacks — the tools I reach for first when building and running product-brand operations.

Management & Planning

  • Notion
  • Notion Calendar
  • Sunsama
  • Granola
  • Obsidian
  • Raycast

Content & Personal Brand

  • Medium
  • Substack
  • Canva
  • Tella
  • Wispr Flow
  • Dia Browser

Build & Web

  • Cursor AI
  • Vercel
  • GitHub
  • Supabase

Comms & Essentials

  • Superhuman
  • Slack
  • 1Password
  • Google Suite

E-Commerce & Operations

  • Shopify
  • Amazon Seller & Vendor Central
  • Faire
  • SPS Commerce
  • TikTok Shop
  • ShipStation
  • ShipNetwork
  • Custom Dashboards

Let's Build It

Ready to turn a scrappy setup into an operation that scales?

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